Once in a while a road warrior will turn a corner and find themselves looking up at the coolest thing they’ve ever seen. For me, that coolest thing is often a barn, a bend in the road, an old building or a sign. That’s exactly what happened to me while walking around Rapid City, South Dakota with my pal Johnna last summer.
The building is a little nondescript but the sign is amazing. We just don’t make advertising signs with this kind of character anymore. And in case you’re wondering, it does light up. We went back after dark and it looked stunning.
Of all the towns I’ve visited recently, Rapid City, South Dakota wins the prize for the best cool signage. Throughout downtown, there are tons of great new and vintage signs that make you want to go into a business.
Signs add character and charm to a streetscape. They tell you about the business and about the amount of care the business owner has taken in presenting themselves to the world. A good sign is like a firm handshake and makes a great first impression.
Here are some signs that I liked and hope you will too.