Once in a while a road warrior will turn a corner and find themselves looking up at the coolest thing they’ve ever seen. For me, that coolest thing is often a barn, a bend in the road, an old building or a sign. That’s exactly what happened to me while walking around Rapid City, South Dakota with my pal Johnna last summer.
The building is a little nondescript but the sign is amazing. We just don’t make advertising signs with this kind of character anymore. And in case you’re wondering, it does light up. We went back after dark and it looked stunning.