The Signs of Rapid City

Of all the towns I’ve visited recently, Rapid City, South Dakota wins the prize for the best cool signage. Throughout downtown, there are tons of great new and vintage signs that make you want to go into a business.

Signs add character and charm to a streetscape. They tell you about the business and about the amount of care the business owner has taken in presenting themselves to the world. A good sign is like a firm handshake and makes a great first impression.

Here are some signs that I liked and hope you will too.